ERIC WHITE

Director of Marketing & Business Development / Principal

As an Air Force brat, Eric was born in Sacramento, CA, then spent a solid eight years in the Texas Panhandle before finally settling in Utah, where he was introduced to snow—which he then used to make a snowball and hit Donny Osmond in the ear (true story).

Eric got a degree in journalism from BYU but forsook that high-minded profession to pursue a 20 plus-year career in the lurid business of advertising, as a copywriter, creative director, and ad agency owner. Along the way, he cofounded a successful chocolate company and a not-quite-as-successful web-analytics startup. He is currently a board member of the Northern Utah YMCA.

Eric likes to do a lot of things—travel, eat, read, run, garden, open-water swim, golf, ski, listen to jazz—or sit in the shade doing nothing at all. At GSBS, he strives to make the firm look as good as it truly is, and works to help bring in clients and projects that tap into GSBS’ deep reservoir of talent and stretch everyone to become even better.

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